Confiserie Lilamand was founded in 1866 in Saint-Rémy de Provence, France. Today Pierre Lilamand is the 5th generation of confectioners to follow family traditions. With an undeniable knowledge for confectionery, Lilamand decided to turn to Askin for its know-how in web development and digital marketing. The challenge has been to accompany ancestral confectionery to cross the digital revolution.
Brief and context of the request
Confiserie Lilamand wanted to redesign its website graphically to modernize it. It was also necessary to redirect users to the private or professional space that suited them. Finally, the integration of a blog directly to the platform would allow a better SEO of the E-Commerce site.
Magento e-commerce site migration for Lilamand Confiseur
We have migrated the CMS Magento to version 1.9. We have also made custom development to meet all Lilamand’s needs:
- Management of multi-shops, for professional and private individual,
- Multi-lingual management for each E-commerce store
- Conversion tunnels specific to each client target
- Synchronization of professional orders with ERP
During this migration, we also carried out a graphic redesign of the e-commerce site under Magento in close collaboration with our partner La Bonne Étoile, creator of the new webdesign.
We have reworked the title tags and page descriptions in different languages. We also carried out the technical optimizations necessary for a better natural referencing of the sites in all the desired languages.
We strive to deliver the most “Google Friendly” sites to our customers; without forgetting search engines like Yahoo and Bing.
Results and performance
Thanks to the e-commerce site, the Confiserie Lilamand has an online shop open 24/7, supplementing its presence throughout France and abroad for individuals and professionals customers. Indeed, its two physical stores are today located only in the PACA region.
This order intake channel is also more productive for sales to professionals.
Finally, SEO has allowed Confiserie Lilamand to position itself on many expressions that allowed them to develop their reputation on the candied fruit market.