Lyon olympique universitaire commonly abbreviated in LOU, is a French sports club, in Lyon. It includes a Rugby XV section, LOU Rugby, double champion of France (1932 and 1933).
Brief and request context
After having created an e-commerce site for the LOU Rugby Club shop, we’ve been contacted to bring it up to date. Obviously, the project was to renew the design of the site to follow the new trends of the web but also to promote the products and facilitate the ordering process. The whole catalogue had to be posted online with the challenge to synchronise the stocks with the physical store.
An open source e-commerce solution for LOU Rugby
We chose to develop the on-line store from the Magento open source e-commerce solution.
The e-commerce CMS as Magento and Prestashop are the basic framework for developing a simple e-commerce site. However, many add-ons modules are quickly needed to obtain a platform that can meet the needs of the e-merchant. Sometimes, specific development is also needed. This is why support is as important as development itself in this type of project.
We have therefore put in place solutions to manage a multitude of payment methods, delivery methods and especially to link the inventory management system with the physical store.
Results and performance
Thanks to the online store, LOU Rugby benefits from an additional sales presence in a market open 24 hours a day, 7 days a week!
The e-commerce site allows LOU fans to order online items from their favourite club at any time without moving.
The site quickly became a new distribution channel for the official store, which sells many LOU Rugby goodies online.
The LOU can also measure all its sales thanks to the multichannel synchronization that was set up by Askin.
All e-commerce and in-store orders can be analysed through centralized data.
That’s how the intervention of an agency specialized in custom web development can make a tool such as Magento adapted to very specific needs.
